Thinking about eliminating the response card for an email RSVP or RSVP via website? Sure, you’ll save on postage, but it won’t necessarily increase your response rate. Here are some thoughts to consider.
As wedding invitation specialists, we’re often asked, “What’s the best way for my guests to RSVP?” Honestly, we still feel the RSVP card or postcard is the easiest option for your guests. Yes, we’re in the digital age and price is always a factor. But, there are some risks when eliminating the written RSVP:
- Your guests may type the website or email address incorrectly — you won’t receive it, they won’t know. How embarrassing for them to attend and you not have a place for them.
- It may not be convenient for all of your guests. Think about grandparents and other guests that don’t have a “desk job”. Will they have the same ability to RSVP?
- If you think it will increase your response rate, you’re probably wrong. When the RSVP card is included, guests can fill it out on the spot and drop it back in the mailbox. With a digital RSVP, you’re counting on them to go to your website to RSVP.
- You risk missing information. If meal options are required in the RSVP, the digital option might not accommodate this easily for your guests — Uncle Joe won’t get the steak and Aunt Susie will miss her vegetarian meal.
Of course, even with all these considerations, you can still proceed with a digital RSVP. We have a few suggestions to make it as easy as possible for your guests:
You’ll need a system (website, email) that is easily accessible for your guests and accurate — even for multiple events and meal choices.
Communication is key — and it must be clear! Provide the website/email/app information on the wedding invitation in several locations. Be sure to include an RSVP by date and what additional information they will be expected to provide. Also, be thoughtful of the font used — script fonts may lead to more errors, small text may be hard to read, light colored text is hard to read as well.
If you are sending a RSVP card, you can make it as formal or informal as you like. The RSVP is sent back to you, so it’s a great way to incorporate a little pizzazz into your wedding invitations! For example, a fun RSVP postcard is a great option — feature an image of your wedding location or an engagement picture. Your guests will love this personalized touch and you’ll love getting them back in the mail.
Regardless of how you request your guests to RSVP, you’ll always end up chasing after a few people. Allow time and be prepared for this extra run-around as well. Most of all — enjoy the day!