Every year David’s Bridal performs a “What’s on Bride’s Minds” survey. The results are released at the end of the first quarter, but we thought we’d wait a while to see if the results from the survey are what we have experienced over the year. It’s more of our take on the survey, based on real clients.
The online bride: 59 percent of brides say online resources like Pinterest, Facebook and blogs are the best places to find wedding inspiration. We totally agree. Over the last year, more brides are sending us their inspiration board as a link to Pinterest. For us, it’s great! We can perfectly match their invitation colors to their wedding, for a true customized wedding invitation experience. Plus, with more to work from, we can further customize your wedding invitations to fit with all the elements you’re pulling together for your wedding — keys, shells, travel elements, etc.
With the “pinning” in regards to weddings, nearly half of brides (46 percent) wouldn’t use an idea they found on a friend’s Pinterest board! It’s true, every bride wants to be unique and have their wedding be something special that their friend’s won’t have already seen. Who can blame them?
Nearly half of the brides surveyed indicated they would broadcast their wedding via Skype. To be honest, we haven’t really seen brides “announce” this via a wedding invitation. Maybe they’re putting it on their wedding website (which 99% of clients use) and that’s why we’re not seeing it. But, to be honest, I’m not sure we’re quite there… yet.
That being said, there are “digital rules” at weddings. Yep, 60% of 2013 brides said they were going to have rules and limitations on use of social media on their wedding day. I really can’t blame them, but then again, I think it should go without saying as well. Come on, is your life so boring that you have to scoop your friend on her wedding day?! Not only does the bride want to (and should be) the first to post a wedding picture, but also look for her to change her status from “engaged” to “married” within 24 hours.
Lastly, brides report that their fiances want in on the wedding planning. Sixty-seven percent of brides report that there is at least one trigger that will push their groom over the edge — the guest list, music selection and honeymoon planning are the top three. We have definitely seen a trend in grooms becoming more active in the wedding planning. More and more our primary contact for wedding invitations is the groom! It’s a little funny to read an email from a groom in regards to the wedding colors, flowers and accents, but it certainly happens pretty regularly.
All in all, I’d say the survey is pretty right-on. While brides are going more digital, it’s still tradition to mail a formal invitation and, in most cases, a save the date. However, more brides are electing to have their guests RSVP online via their wedding website. And, I’ve got to say, it does make it way easier for the bride to keep it all organized. What do you think; are you a digital bride?